George Maxwell`s artistic career began in his early teen years with a passion and fascination for photography, music production, sculpture building and design. He started to take pictures at the age of 9 and never looked back. At the age of 13 he started to design clothes because he could not find what he was looking for. Soon he had private orders from freaky people who loved his creations. His artistic drive led him to the production of electro music in the 80`s. Building sculptures of faces and taking pictures of them gave him a new passion in art. At the same time he began a career as a model at age 17. He moved from Germany to Paris. Being a model helped him to learn a lot about the fashion industry and led him to a new way of photography. He started to test other models and friends. He has been taking pictures of models for the last 25 years. Model testing is George`s favorite artistic development. The tests refineing the talent to set models into the right light. In contrast to other photographers George loves to test. The tests give him the possibility to freely choose hair, make-up, style and photography and if needed, retouch and layout. The experience of more than 30 years in the fashion world gives him the contact to many agencies, models, actors, musicians and other people in the showbiz. At age of 22 he was based in the canarian islands where he began to experiment by combining sculptures, music, photography and printmaking. The subject matter of his work is the celebration of his happy childhood and the inspiration for art and the human being. For the moment he is based in Zuerich (Switzerland).